CropLife America Supports 2026 BeSure! Campaign to Protect Pollinators and Promote Responsible Farming

CropLife America (CLA) is proud to support the 2026 BeSure! Campaign alongside industry allies and the Growing Matters initiative to reinforce responsible stewardship and protect pollinators, wildlife, and American farmlands ahead of the growing season.

“The BeSure! Campaign plays a critical role in equipping applicators and growers with practical resources to responsibly bring crops from seed to harvest,” said CLA President and CEO Alexandra Dunn. “Through strong on-farm practices, farmers can protect wildlife, secure abundant harvests, and support a healthy America.”

BeSure! is designed to strengthen awareness and adoption of practices that protect bees and other wildlife during the handling, planting, and disposal of treated seeds, as well as through other applications of neonicotinoid products used throughout the growing season. The campaign provides growers and applicators with tools that enable them to BeSure! they are responsible stewards across their operations.

“American farmers are the original stewards of the land, and their livelihoods depend on preserving natural resources for future generations,” said Dunn. “By combining generations of agricultural knowledge with cutting-edge science, innovation, and strong stewardship practices, farmers can protect crops from emerging pests, weeds, and diseases while continuing to safeguard the environment.”

Through partnerships like BeSure!, CLA is working to equip growers with the knowledge and resources needed to implement sustainable crop management practices, thriving pollinator populations, and resilient rural communities.

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