BASF’s e3 Sustainable Cotton Has a (Sustainable) Story to Tell
What is E3 Sustainable Cotton?
The clothes we wear are often a reflection of our personality or mood, and now they can be an indication of our values, too. As awareness of “fast fashion” has increased, fashion lines, manufacturers, retailers, and shoppers have begun to rethink the way clothing is created and consumed to design a more sustainable and balanced future for fashion. BASF’s e3 sustainable cotton traceability program is the first to answer this call. BASF’s program supports the three pillars of sustainability: socially equitable, economically viable, and environmentally responsible sustainable practices. From who grew your cotton to where it was grown, every stage of the supply chain of e3 cotton is tracked.